Advanced Web Analytics I

This is the first part of a training cycle for those who wish to bring their online business to a superior level. This course explores in details campaign ROI, testing, segmentation, and the contribution of other types of analysis such as attitudinal analysis.

Contents:

• Campaign ROI Analysis
• Optimization: Testing, Behavioral Targeting
• Attitudinal Analysis & Market Research
• Advanced Segmentation

Duration: 2 days

Who should attend?
Online Marketing Managers actively using Web Analytics. Web Analysts are welcome, or course.

Prerequisite: General Introduction to Web Analytics I & General Introduction to Web Analytics II, or upon discussion.

On location: My courses are given on location at your office. You don't have to send out employees away from the office, and pay for expensive travelling costs (just mine, and only partially, through easy to manage per diem).

Syllabus.pdf