Analysis & Diagnosis

This is among the most important types of work I do.

Using your current behavioral analysis reports (WebTrends, Omniture, Google Analytics, etc.), I analyze your data, and tell you what works and what doesn't on your site. I examine daily, weekly, or monthly data, depending on the amount of available data, in order to detect patterns.

My goal is to bring to light what resides in your data, so that we can see what needs improvement.

I have done this type of work numerous times; very few consultants have accumulated that much first-hand experience with Web data!

I make precise recommendations on what to improve, or identify possible exploration paths.

This is particularly interesting to your organization if you:

• Are currently revisiting your Web strategy
• Are planning a new site version (DON’T bring your mistakes over!!)
• Need an external opinion about important projects (I'm definitely agency agnostic!)
• Never done it!

 

Customer Data

You have customer data you would like to understand better? Let me know.

All that is important in Web data does not necessarely resides in a Web Analytics package, far from it. Do you know who your best online customers are? Which ones are about to leave you? How much more you can upsell your base?