General Introduction to Web Analytics I

This course introduces Online Marketing Managers to the basics of Web Analytics, and its use in Web Management.

Based on concrete cases I've come across in my career, this 1-day workshop will help you better understand Web Analytics fundamentals, and its potential to your organization.

This is a great way to get everybody in your organization on the same page!

Contents:

• Introduction to main challenges
• What are the various types of analyses?
• Tools and applications
• Basic Metrics
• Analytical Framework
• Processes and HR of Web Analytics

Duration: 1 day

Who should attend?
Web Managers (Marketing & Communications). IT people are most welcome, but this is NOT a technical workshop.

Prerequisite: None

On location: My courses are given on location at your office. You don't have to send out employees away from the office, and pay for expensive travelling costs (just mine, and only partially, through easy to manage per diem).

Syllabus.pdf