Google Analytics: Report Use & Interpretation

This is a 1-day workshop on using and interpreting Google Analytics, now the most installed Web Analytics solution. We examine how to concretely apply the various reports to your organization’s online business.

Don't make the mistake of believing Google Analytics is easy because it's free!

Contents:

• Web Analytics Challenges
• Basic Concepts of Web Analytics (agreeing on language)
• Google Analytics Reports:
  • Traffic Reports
  • Visitor Loyalty Reports
  • Content Usage Reports
  • Traffic Sources Analysis (including Search)
  • Goal Analysis
  • New Segmentation and Custom Reports

Who should attend?
Business users of Google Analytics: Web site Managers, Online Marketing Managers, etc.

Prerequisite: None. Your organization must have a current Google Analytics account.

Duration: 1 day. If you use GA with an e-commerce site (i.e. selling online), the workshop is 2 days.

On location: My courses are given on location at your office. You don't have to send out employees away from the office, and pay for expensive travelling costs (just mine, and only partially, through easy to manage per diem).

Download Syllabus