Omniture: Report Use & Interpretation I

This workshop targets business users of Omniture, and introduce them to using WebTrends report in an online marketing and business context. Beyond only teaching how to use the application, this workshop leaves room for discussions about Web Marketing and how Web Analytics support it.

Contents:

• Web Analytics Challenges
• Basic Concepts: Agreeing on Language
• SiteCatalyst Reports

Duration: 2 days (1 day for government or intranet teams)

Who should attend?
Business users of WebTrends: Web site Managers, Online Marketing Managers, etc.

Prerequisite: Prerequisite description.

On location: My courses are given on location at your office. You don't have to send out employees away from the office, and pay for expensive travelling costs (just mine, and only partially, through easy to manage per diem).

Syllabus.pdf