WebTrends: Technical Configuration I

This is the introductory WebTrends technical configuration course. We cover the most important functionalities for standard report production.

Honestly, don't try to figure out a product such as WebTrends by yourself. Spare yourself the basic mistakes I see everyday that seriously compromise the value of reports.

After investing in such a high-end solution, you should make sure you understand the fundamentals.

Contents:

1st Day

• General Introduction to Application Workings
• Data Sources creation
• Session Tracking principles and their importance to analysis
• Importance and use of filters
• Content Groups
• Intranet Domains
• URL Parameters Analysis configuration

2nd Day

• Campaigns
• Path Analysis
• Scenario Analysis
• Templates & Dashboards
• General Analysis options
• Profile edition review

NOTE: I don’t cover System Management, and SmartView™, which usually does not work well with the majority of sites.

Who should attend?
People in charge of WebTrends and its configuration, coming from either IT or Marketing.

Prerequisite: None

NOTE: This course is given in seminar format, and does not make use of a training lab. Contact me if you would prefer a lab format.

Duration: 2 days

On location: My courses are given on location at your office. You don't have to send out employees away from the office, and pay for expensive travelling costs (just mine, and only partially, through easy to manage per diem).

Download Syllabus