Resources in Web Analytics

Web Analytics can seem to be complicated and hard to newcomers. Well, don’t worry; it is to experts too ;-)

This section presents some resources I find interesting: books, blogs, articles, and documents.

Books on Web Analytics, Analytics & Online Marketing

Always Be Testing, B. Eisenberg, J. Quatro-vonTivadar

Performance Dashboards, Wayne Eckerson

Multichannel Marketing, Akin Arikan

Web Site Measurement Hacks, Eric T. Peterson

Waiting for Your Cat to Bark?, E. Eisenberg, J. Eisenberg

Web Analytics an Hour a Day, Avinash Kaushik

Actionable Web Analytics, J. Burby, S. Atchison

Web Analytics Demystified, Eric T. Peterson

Landing Page Optimization, Tim Ash

Analyzing Business Data With Excel, Gerald Knight

Freakonomics, S. D. Levitt, S. J. Dubner

The Black Swan, Nassim Nicholas Taleb

Advanced Web Metrics with Google Analytics, Brian Clifton

Competing on Analytics, T. Davenport, J. G. Harris

Super Crunchers, Ian Ayres

Drilling Down, Jim Novo

Jared Spool on Wanting To Be Like Amazon

Just an absolute must if you manage a Web site.

 

Wikipedia

Web Analytics

Documents

NOTE: these are direct links to PDF documents.

• Web Analytics Definitions, WAA
• Measuring the Immeasurable: Visitor Engagement, Eric T. Peterson
• The Problem With Free Analytics, Eric T. Peterson
• Functionalism: A New Approach to Web Analytics, G. Angel, J. Hadary, P. Legutko
• The Social Web Analytics eBook 2008, Philip Sheldrake

Blogs

See my Blog section for a longer list.

• Eric T. Peterson, Web Analytics Demystified
• Jim Novo, Marketing Productivity Blog
• Gary Angel, SemAngel
• Anil Batra, Web Analysis, Behavioral Targeting, and Advertising
• Stéphane Hamel, immeria
• June Dershewitz, June on Web Analytics
• Avinash Kaushik, Occam's Razor
• Jacques Warren, The Big Integration

SEM

Bloom Search Marketing (I strongly recommend their team!)